The company to retailer relationship in Pakistan is a complicated one because there are so many issues and concerns that still exist at the retailer level even today. Various MNCs dealing in FMCGs are doing quite well in this regard but their heavy reliance on the distributors affects their direct...
An order taker is considered to be a person who receives orders from the customers and processes these orders. The role played by an order taker in the retail sector is quite significant because retail is a fast-paced sector where multiple orders need to be processed at a given time....
A salesperson is someone responsible to sell the items, promote the services and persuade the customers to make a purchase. The role of salesperson is of imperative nature in the retail sector. The more efficient, skilled and knowledgeable a salesperson is, the more sales a company can generate. The salesperson...
Trade promotions are used mainly retail industry to attract the attention of more customers and increase the sales of the company. Such activities help companies win the hearts of the customers by making them feel that their needs are being taken care of and that the company is paying attention...
Where the retail industry is experiencing supersizing, there are a number of factors that act as an obstacle in retail expansion. Be it related to technology acquisition or any other things pertinent to the retail sector, there are multi-faceted challenges and obstacles that are needed to be addressed. If the...